SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services.
If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites appear higher in search engine results than yours.
Virtual reality is here, and it's growing every day. Companies are already using it for marketing
Social bookmarking is a powerful tool in promoting a website.
Facebook Pages from creation to posting to management and more.
Social media managers need to stay connected to what's happening on Twitter.
Expert social media auditing by a specialist social media agency.
Creating a professional and marketable LinkedIn profile is the first step.
Sign up and create an account. Select PPC keywords that reflect what someone would type into a search engine when looking for your product.
A sales qualified lead (SQL) is a prospect created by the marketing department and vetted by the sales team.
Are you doing everything possible to optimize your PPC performance?
Return on ad spend is simply PPC revenue minus PPC cost divided by PPC cost and is shown as a percentage.
Paid advertising and inbound marketing can work together! Here are 5 things to keep in mind for a successful partnership
Content marketing is just a section of that, because it focuses on very specific methods of content creation and distribution.
SEO is an important part of any inbound marketing plan because it helps people find (then share) your content.
Inbound marketing generally includes things like content marketing, SEO, social media marketing, and online brand awareness building.
Email is a critical element of your inbound marketing mix.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.